Alpha Community photo tour discount not applied despite A7 IV (ILCE-7M4K) registration – anyone faced this?

Posted in Interchangeable Lens Cameras on Jan. 16, 2026
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Hi everyone,

I’m facing an issue with booking photo tour events on Alpha Community and wanted to check if anyone else has experienced something similar.

I have a Sony A7 IV registered under my account on register.sony.co.in, and the same camera is correctly reflected under my profile in alphacommunity.in as well.

However, when I try to book any available photo tour event, the 50% discount applicable for first-time Alpha users is not getting applied during checkout. The pricing remains unchanged, even though my camera registration appears to be properly linked.

Additionally, if I click on “Register a product” from the event booking page (as shown in the screenshot), it redirects me to the Alpha Community product registration page. When I attempt to register my camera there, it shows that the product is already registered, which makes the situation a bit confusing.

I’ve attached screenshots for reference showing:
• Camera registered under my Sony account
• Camera visible in Alpha Community profile
• Event booking page showing no discount
• Product registration flow indicating “already registered”

Has anyone faced this issue before?
• Is this a known problem with account or profile syncing?
• Does the discount require any additional activation or approval?
• Any suggestions on how to get this resolved (support contact, steps to retry, etc.)?

Appreciate any guidance or shared experiences. Thanks in advance!

Sony Alpha India 812

Hi Dinesh, thank you for reaching out. For assistance, we recommend contacting Sony Support directly. You can email us at sonyindia.care@sony.com.

- Jan. 19, 2026, 6:36 p.m.

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Dinesh T

Thanks for the guidance. I’ve written to the provided email address with the required details and screenshots. Will update this thread once I hear back.

- Jan. 20, 2026, 4:01 p.m.

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